How to solve the long-tail supply and demand dilemma in travel

The travel industry is facing the biggest challenge ever. We all players are looking at new ways to do things. Reinvent ourselves, become more efficient, broaden the horizons and change some of our old ways of doing business. Finding a new set of customers, finding new partners, adapting and adopting technology, becoming more agile. All sounds good in theory. Now the questions are: where to start? Where can I find some low hanging fruit that can add value to my business without killing my budget?

Among many areas, we would like to crack the long-tail demand and supply dilemma. The majority of properties have contracts with the big folks (Booking.com, Expedia, etc). Fair enough, done. What else is out there for the hotelier? Where can he find new distribution in a scalable way, so that he can showcase his hotel while remaining under control? Well, there are lots of other distribution and marketing options, but there are cons too. You first need to find them and then you also need to contact them one by one. Bummer.

Why should you diversify your distribution strategy?

We all agree it is neither enough selling power nor strategically right for hotels to only contract with the big ones. There are also direct sales as well as a myriad of niche market players, such as Nuitee Travel. Nuitee can offer hotels the chance to diversify the business and the dependency risk. The problem for the hotel is to contact those niche players one by one. Find the right ones and set up connectivity, T&Cs, etc. etc. Not scalable. You need access to marketing/distribution and sales in a scalable manner.

On the other hand, at Nuitee Travel, they also have the same need, access to more product – your hotel – in a scalable manner. Going one by one, hotel by hotel, is a long and tedious process. So how can we solve the dilemma of “long tail supply meets long-tail demand”?

How to do it?

The answer is the partnership between Nuite Travel and RoomCloud, which makes this process simple. Our integration allows hotels to exploit Nuitee´s worldwide network of affiliate partners in a seamless way. Hotels just need to visit their dedicated site for an easy sign-up and you will soon be live and selling with Nuitee. Simple, easy and straightforward.