Digital directory in hotel. Why have it and the effect on guest experience

Once upon a time there was a printed directory in hotel rooms. Hotels loved that tool, but it always caused many problems (even in luxury hotels).

Old information, often out of date, not to mention the crumpled sheets often not replaced. In addition, many directories were placed in the desk drawer, a real treasure hunt.

Basically, what was supposed to be a tool to help hotels, responding to frequent requests and giving useful information, was simply useless.

Why have a digital directory?

It is very simplistic to define a guest experience platform as a digital directory, this is simply one of its parts.

How does a digital directory improve the situation? Let’s make a small list:

• It is easy to access: a QR code accompanied by a clear and incisive message is enough;
• It is easy to update the information. What happens if your hotel spa is closed for a month? Do you communicate anything, do you print 200 sheets of paper or write it in your digital directory?
• You can propose hotel services and let guests book the directly. Whether you want to push catering, wellness or tour sales, having a digital place in which to offer services is important. A tip is not to propose the sale of services in a too schematic way, your hotel is not an e-commerce, do not forget the art of hospitality!

One of the most interesting trends we are noticing is that even the hotels in the luxury sector are experiencing the importance of having a digital directory integrated with the booking engine. In some cases, luxury establishments have a slightly more conservative approach, but we have seen that their point of view is changing in recent times.

After all, even the customers of luxury hotels use smartphones and digital! The digital directory is part of the digital concierge software developed by Scrollidea.