Advantages of trivago as Metasearch

trivago is one of the largest and most advantages Metasearch hotels in the world. The goal of trivago is to make it easier to find the ideal hotel, because the site compares prices and reviews of hotels all over the world.

In the case of trivago, almost all hotels can be found, they just need an account active on two or more OTA (Online Travel Agencies). Their system will identify the hotel and show the different prices. Moreover, thanks to this platform it is possible to increase the results in terms of sales and potential positive reviews.

How does a hotel to succeed on Trivago?

First of all you need to create an account with trivago for the direct management of the property (image, info, services). After that, the hotelier can evaluate the activation of a campaign on this platform.

The property can receive bookings directly on its website only if it has a certified Booking Engine. In particulare, the booking engine needs to be a trivago Partner, such as RoomCloud, one of the main Booking Engine and Channel Manager of the market.

Once the customer has registered and activated the certified Booking Engine, he will be able to concentrate on the campaign. The main advantage with trivago is the freedom to choose the countries where they would like to increase sales.

Types of campaigns on trivago

The campaigns on trivago are divided into two categories.

1. “CPC” campaigns, ie cost per click. They allow freedom in budget management in accordance with the needs and possibilities of each type of property. Another advantage of this type of campaign is the growth of direct traffic on the property’s website. When a customer decides to book, he will see the various prices offered and if he clicks on the one offered by the hotel, he will be directed to the official website. So these direct clicks increase the positioning of the property on other search engines and therefore visibility.
2. CPS campaigns, or cost per stay. Read here all the information on the new campaigns also called net CPA (net cost per acquisition).

The advantages of trivago as a metasearch

The presence on trivago translates into a better reputation. Both thanks to the positive browsing experience of the user and by obtaining a review that will remain available to other potential customers.

The different Metasearch searches must be used correctly, therefore it is not enough just to be present, it is necessary to implement a successful sales strategy based on the correct definition of the price (cheaper than that of OTAs!). An adequate budget, markets in line with your target customers and some time to devote.