RoomCloud BOOKING ENGINE
Why you need a Booking Engine
It doesn’t matter if you own a hotel, b&b or apartments. Have many people who visit your hotel or apartment website booked through an online portal or agency? On the other hand, if they could book directly from your site with the booking engine, you could save the commission costs you pay for each booking.
Being prepared is an important requirement for online sales.
Having a website full of beautiful images and useful information, but without the ability to sell instantly when customers decide to buy, is useless. It’s like having a shop with great featured items, but it’s always closed! You can watch but not buy!
So why have a booking engine? First, because direct bookings will increase and you will save on commissions. Second, because it will increase customer loyalty. A customer who books through your website has a deeper bond than if they booked through an OTA. Furthermore, you can add his email to your contacts for sending periodic newsletters.
Furthermore, the booking engine is an exceptional tool for data analysis. All information relating to direct bookings received are in fact collected by the software and can be used to set up effective sales strategies. Naturally, the booking engine must provide in this case an adequate interface that presents the data in a simple and immediate way, as in the following image.
Read here to find out how to choose the best booking engine for your hotel or apartment.
The main advantages of the booking engine
Increase in direct bookings and savings on commissions.
Selling your rooms without intermediaries guarantees greater savings and, consequently, greater revenues. Basically, the booking engine allows you to get a higher profit margin.
Possibility to increase the customer’s spending capacity with up and cross-selling.
A quality booking engine helps to stimulate customers’ purchasing choices by selling services with higher features and cost than that initially chosen by the customer (Up-Selling). For example the room upgrade. Or by selling additional services related to the initial product / service chosen by a customer (Cross-Selling). For example the addition of the airport shuttle, a bottle in the room, etc.
Greater customer loyalty.
A customer who books through your website has a deeper bond than if they booked through an OTA. Furthermore, you can add his email to your contacts for sending periodic newsletters.
Conversion rate increase.
A property that does not use the booking engine certainly has a lower conversion rate. This is due to the long, if not complicated, process of concluding a booking. For example, the guest must send an email or even call the hotel, wait for an answer and then a confirmation. Success also depends on availability in the desired period and on prices. With the booking engine all this happens quickly and automatically. The staff does not have to intervene and the customer does not have to wait.
Time saving.
As a consequence of the previous point, another advantage offered by the booking engine is the time savings for both parties. The user can book what he wants in a few minutes. Those who manage reservations have more free time to spend on other activities.
Greater security in online transactions.
Finally, it is important to note that the BE protects its customers’ online transactions. By using security protocols designed to exchange confidential information, the risks of fraud and data theft are reduced. Obviously, this is not possible on sites without a Booking Engine, where the customer is often forced to send their credit card details via email.
The relationship between BE and OTA
Among the advantages of having a booking engine is the possibility of greater independence from OTAs. But how to manage the relationship between the booking engine and the online distribution channels?
OTAs, even if they often ask for high commissions, are the best showcases to increase the visibility of your structure. It cannot be said that Booking.com helps to bring in customers. Furthermore, often a customer who comes from an OTA, then ends up visiting the website too, if interested in booking. So the portals. as well as visibility, they also bring traffic to the website.
RoomCloud features
- Eliminates the cost of the middleman
- Maximises the number of direct reservations
- Provide a complete on-line booking service via your official website
- Booking Engine integrated with the main Metasearch Engines (Google Hotel Ads, trivago, TripAdvisor)
- Without having to pay commissions, without restrictions and automatically managed
- Dashboard with in-depth statistics for visits and bookings in real time
- PCI Certified
- RoomCloud is one of the top 10 booking engines of 2022 according to HotelMinder.
RoomCloud Booking Engine is the online booking software for hotels and apartments you are looking for!
Receive reservations through your website! Eliminate additional costs, increase the number of direct bookings and increase hotel revenue.
