6 tips to optimize your new listings on Booking.com and Airbnb

We know that starting a new adventure is always challenging.

To help you make your property stand out on Booking.com or Airbnb and consistently receive bookings, we have prepared a list of 6 actions you can follow.

Take a look at these tips to optimize your property’s listing on portals:

1. Offer flexibility to your potential guests

75% of properties are more likely to receive reservations if they choose flexible cancellation policies, compared to those that only offer strict conditions. For example, if you only have a strict policy on Airbnb, consider switching to a flexible or moderate policy.

2. Choose the right pricing solution

Offers and discounts can be effective tools for attracting guests, and they can be configured specifically for your property from the RoomCloud channel manager. 16% of properties are more likely to receive bookings by activating weekly discounts, compared to those that do not activate them.

3. Make sure your photos and description accurately represent your space

Quality images help hosts showcase their personality and style. Along with your name and description, your cover photo is the first thing guests will notice in search results. We recommend that you upload at least 15 photos per advert to both portals.

4. Take care of your guests’ reviews

Reviews are fundamental because they help you understand what your strong and weak points are. Furthermore, properties with higher scores, winning the trust of potential guests thanks to an impeccable reputation, tend to receive more bookings.

5. Set occupancy-based pricing plans on Booking.com

12% of properties are more likely to receive reservations on Booking.com with occupancy-based pricing enabled than those that don’t.

6. Check if you qualify for Payments via Booking.com

The service allows you to offer a wide choice of payment options known and considered reliable by people from all over the world. Check if your facility can use the service in the Accounting section of the extranet.

Finally, if your listing is new or has not yet received reservations, you can activate promotions designed especially for you from the portals:

1. New Hosting Promotion in Airbnb allows you to increase visibility and conversions.
2. New Property Deal from Booking.com helps make your property more attractive to potential guests.

Read the advice from Booking.com and  Airbnb to find out how to optimize your profile on the portals.