The value of the digital Guest Experience for the hotel in the post-covid era
We are in times of tourist revival, but many of the paradigms we knew have changed. One of these is the guest experience.
Guests are more aware and want to spend their time (and their budget) well. On the other hand, for many different reasons, it is difficult to find collaborators.
In this scenario, the work of a hotel always remains the same: to welcome guests in the best possible way. And yet, even if you may not notice it, the way you welcome them has changed. We can say that he got better.
Digitizing the tourist experience should not be a convention slogan. It should be something very concrete and functional to improve the quality of hotel (and non-hotel) hospitality.
What is the guest experience in a hotel?
The guest experience is made up of the set of perceptions that a traveler experiences towards a property. These are generated in the various stages of interaction: from booking, to requests for information, up to post-stay.
The guest experience helps to create the brand reputation. Each guest satisfied with their stay, if requested, will be happy to leave a positive review of the property, which will improve the image of the brand.
Guest experience and guest satisfaction are in fact closely linked. Offering your guests a stay with an eye on detail will make them feel at the center of attention and will ensure a higher level of satisfaction.
Why digitize the guest experience?
Today, technology offers many solutions to simplify guest exprience. Thanks to effective and easy-to-use online tools, today’s hoteliers can manage their guests’ stay with lower costs and better results.
Travelers’ needs change periodically. Especially after the pandemic, which completely upset the most ordinary habits, guests’ expectations are also different. Even more than before, people want to have a tailor-made stay. A well-kept property is no longer enough. Guests want to live personalized experiences. And this is where technology comes in handy.
With a tool such as the digital concierge integrated with the booking engine, accommodation facilities can manage operations before carried out manually. For example sending communications to create loyalty, selling extra services or check-in procedures.
How to digitize the guest experience?
The guest experience digitization process can cover different areas. Obviously, each propety has its specificities and needs. We have thus collected the main features that a digital concierge must offer:
– Give a digital directory
for guests (reduces the amount of work on the staff).
– Communicate service offers,
both internal and external to the hotel.
– Showcase the territory.
– Provide a digital menu.
(the tool should manage half board, à la carte menus or special menus such as those of the swimming pools).
– Make a digital communication
smooth and fast.
– Send satisfaction questionnaires
with an incentive to positive reviews.
RoomCloud and Scrollidea work together to help you manage the experience of your guests
To guarantee hoteliers a service capable of providing all these solutions, RoomCloud has partnered with Scrollidea guest experience platform.
The Scrollidea tool offers many advantages to hoteliers:
- You can generate upselling by selling your extra services;
- you can streamline the welcome procedure with online check-in;
- you can manage restaurant orders and update menus independently.
Your staff will be able to guarantee a quality welcome, having more time to dedicate to the guest.
Thanks to the integration between RoomCloud booking engine and the Scrollidea digital concierge, you can thus optimize costs and improve revenues.
If you would like more information on the Scrollidea guest experience platform, contact us at sales.roomcloud@tecnes.com
