How to win over high-value travellers with promotions

Group member travelers tend to spend more and book more often than non-members. You can target these high value guests by using Members Only Deals offered by OTAs. For example, Members Only Deals target and convert a set of Expedia Group travelers proven to spend and book more. 

Recent Expedia Group research tells us that discounts are a compelling motivator for travelers looking to book in 2023. 

• Low pricing is the #1 consideration that customers value most when booking travel.*  

• 52% of consumers value special discounted pricing more than any other benefit from travel loyalty programs.*  

• Consumers named discounted rates as the most appealing type of offer when they book travel.* 

But this doesn’t necessarily mean consumers are hunting for the cheapest rate. Many people may feel comfortable increasing their overall budget for travel — but they want to get their money’s worth. So, while travelers are searching for discounts and add-ons, it is more important than ever to design a promotional strategy that delivers a strong return on your investment. Members Only Deals are a great strategy to target your offer to the best possible audience and improve your visibility in search. 

Target high-value travelers 

Expedia Group loyalty program members, on average, book 2.5x more frequently than non-members. They also spend more on travel. In fact, Expedia Group Gold members spend 22% more than non-members.** 

Stand out in search results 

When you set a Members Only Deal, your property receives special badging that helps it stand out among competitors on Expedia Group sites. By adding Members Only Deals, you will also benefit from sort order uplift, increased merchandising, and appear in filtered traveler searches.   

Capitalize on the momentum 

On average, properties with a Member Only Deal offer at 20% or more see 25% higher gross booking value than their comp set with an offer at 10%. ** 

Ready to get started?  

It is easy to create and manage an Expedia Group Members Only Deal directly in RoomCloud channel manager.  

Read this article to find out more!

*Source: Expedia Group, 2023 Traveler Value Index   

**Source: Expedia Group internal data, 2023