Offer Quality Content and Get Positive Reviews in Airbnb with two new tools

When it comes to promoting an accommodation on Airbnb, the quality of the listing content plays a key role in securing positive reviews from guests and the resulting increase in bookings. However, it is not enough just to have a nice description and attractive images. In today’s article we will explore how to optimise content using two new tools offered by Airbnb: review tags and status notification monitoring. These tools, available through the RoomCloud channel manager, can positively influence the reputation of your listing and your visibility on the platform.

Review tags and the impact of positive reviews on Airbnb

Review tags are an important addition to Airbnb’s review system, allowing guests to provide detailed feedback on their experiences. Tags such as ‘clean and tidy’ or ‘convenient location’ help to clearly communicate the strengths of the accommodation and reassure potential guests. These positive details can increase users’ trust in your listing, making it more attractive than the competition.

In the RoomCloud channel manager you can clearly see the tags assigned to each review in the Reviews menu:

Listening to reviews and continuous improvement

Review tags allow guests to provide specific feedback and property owners to identify strengths and areas for improvement. Responding promptly to reviews and acting on critical issues indicates a commitment to guest satisfaction and continued growth. Use the feedback received to make improvements to the accommodation and your offerings, creating an increasingly satisfying experience for future guests.

Status Notifications to monitor the details and services offered

Notifications, on the other hand, represent an essential means of communication between Airbnb and hosts. Thanks to these notifications, which can be managed within the channel manager, the portal promptly notifies the owners if the listing requires special attention that needs to be resolved (for example, if it has been suspended due to lack of minimum quality requirements and corrective actions are required ).

Status notifications play an important role in managing reservations and can help ensure that the services offered are always impeccable and meet guests’ expectations. Keeping the accommodation clean and tidy, providing comfort and additional services such as free Wi-Fi or breakfast included, and providing timely and friendly communication are key factors in obtaining positive reviews and encouraging your guests to share their positive experience with other travellers.

The key to getting positive reviews

Providing accurate and comprehensive content is therefore crucial to earning positive reviews and earning the trust of guests. For this you can use the review tags to highlight the strengths of the accommodation and draw attention to important aspects. Furthermore, thanks to status notifications, you will be promptly updated if your listings do not meet the required standards. Quality photos, detailed and captivating descriptions, and an honest and transparent approach are essential to attracting guests and earning positive reviews.

According to Airbnb:

Listings with ratings higher than 4.75 stars had about 10-15% higher conversion rate to bookings than listings with ratings between 4.0 and 4.25 stars.

Guests are 56% more likely to book a trip on Airbnb again in the future when their rating is at least 4 stars and they don’t report any issues to customer service.*

*Information based on active ad data in Q3 2022

Conclusions

The quality of the content of the listings on Airbnb is essential for obtaining positive reviews and increasing the number of bookings. By strategically using review tags and paying attention to status notifications, hosts can improve the reputation of their listing and deliver an outstanding guest experience, who will return and recommend the listing to friends and family. Investing your time and energy into curating content and managing reviews will pay off in the long run and help you get the most out of your Airbnb activities.