RoomCloud METASEARCH
IMPROVE THE VISIBILITY OF YOUR HOTEL & INCREASE ONLINE SALES
- Presentation of the various opportunities per channel by one of our consultants
- Identification of the channel and the best strategy
- Connection to the selected portal
- Dedicated team to support the connection to MetaSearch
What are Metasearch?
Metasearch are online platforms that collect information about accommodation facilities from OTAs and the website and display it from a single portal. In this way, Google Hotel Ads, Trivago and TripAdvisor propose prices and availability on the various online channels for each hotel or group of apartments.
The traveler thus has the possibility to compare the offers and choose the most advantageous one.
The hotelier then appears in competition “with himself”, because the user will probably choose the channel on which the price is lower.
To optimize the online sales strategy it is essential to have a Booking Engine integrated with the main metasearches. In this way, the meta engine will also show the price on the website (which must be lower than on the portals). By going through the link on the metasearch, the traveler can book directly on the website.
The advantages for the hotelier are numerous:
- Increase in direct bookings
- Savings on commissions to OTAs
- Better website visibility
- Increased traffic to the site
- Better customer loyalty
The new menu dedicated to Metasearch is online in the RoomCloud dashboard.
Thanks to the updated interface, you can now conveniently manage your campaigns on:
- Google Hotel Ads,
- TripAdvisor,
- trivago,
- Pilgo / Leboncoin
from a single menu.
