Summer 2023 Hospitality Trends. Personalization and Sustainability in the Forefront

The high season in the northern hemisphere is coming to an end and we want to conclude it by analyzing the main trends of the hospitality sector in the summer of 2023. The hotel market is constantly evolving and the summer months of 2023 confirmed a number of trends that are transforming the traveler experience and hotel management. The buzzword this summer appears to be ‘innovation’, with the industry embracing new technologies and strategies to deliver engaging experiences and adapt to changing customer needs. So let’s see what were the main trends in the hotel sector for summer 2023.

Personalized and Engaging Experiences

In the forefront of hospitality trends in summer 2023, the growing importance of personalized experiences is confirmed. Thanks to experiential technology, such as virtual and augmented reality, guests can immerse themselves in unique experiences during their stay. From virtual tours of local destinations to the ability to “try” a room before you book it, these technologies are changing the way travelers interact with hotels.

Experiential technology. Virtual and Augmented Reality at the Service of Guests

Experiential technology is one of the protagonists of summer 2023. Hotels are using virtual and augmented reality to offer their guests an immersive preview of the experiences that await them. From virtual exploration of local attractions to viewing different room types, this innovation is empowering guests to make more informed and engaged decisions in the booking process.

Personalization with Precision. Using AI to Create Tailored Experiences

The use of artificial intelligence is making the personalization of the experience even more precise. AI systems analyze customer data, such as preferences and past behaviors, to create tailor-made offers and services. This personalized approach goes beyond a simple name greeting upon arrival, providing experiences that meet each guest’s individual needs. For example, Expedia announced the beta launch of a new in-app travel planning experience powered by ChatGPT. Expedia members can now start a conversation in the Expedia app and get recommendations for places to visit, where to stay, how to get around and what to see, based on their preferences.

Sustainability and Environmental Commitment

Environmental sustainability is a trend that continues to grow in the hotel sector even in this high season. Hotels are adopting eco-friendly practices, from using renewable energy to reducing food waste. This commitment to the environment not only addresses the concerns of environmentally conscious travellers, but also contributes to reducing the hotel industry’s overall environmental impact.

Eco-friendly and Respect for the Environment. The Growth of Sustainability in the Hotel Sector

Environmental sustainability remains at the heart of hotel concerns also in 2023. Many are adopting eco-friendly practices, such as the use of recycled materials, responsible water management and renewable energy. OTAs have also made environmental sustainability their priority. Booking.com has launched a program dedicated to indicating the degree of sustainability of each accommodation on the portal. Depending on the sustainable practices declared, the property may be eligible to obtain the Travel Sustainable Property icon. This commitment to the environment not only meets the expectations of eco-conscious travellers, but also reflects a shared responsibility towards the planet.

Sustainable Practices: How Hotels Are Reducing Their Environmental Footprint

As a result, sustainable practices are becoming increasingly important in the hospitality industry. Among the main ones we can mention the adoption of biodegradable packaging, the promotion of recycling practices, the offer of organic and zero km products and the use of low-consumption technological appliances and accessories. All ways hotels are looking for innovative ways to reduce their environmental impact. These efforts not only foster a cleaner environment, but also attract guests seeking environmentally responsible travel options.

Customer safety and well-being

The safety and well-being of guests will remain in focus in the summer of 2023. Hotels continue to improve safety measures and cleaning protocols to ensure guests have a safe environment during their stay. In parallel, the promotion of physical and mental well-being through services such as spas, physical activity programs and healthy eating has become a priority.

Continue Health Care: Improved Safety Measures and Cleaning Protocols

Guest safety always comes first and this is reflected in improved safety measures and cleaning protocols. From luxury hotels to budget establishments, it’s essential to create an environment where guests feel safe. This may include regular cleaning of public areas, sanitizing of rooms and the use of contactless technologies to reduce physical contact.

Wellness As A Priority: The Offer Of Health And Relaxation Services For Guests

The well-being of customers has become a priority area for hotels in 2023 and the trend is reconfirmed during the summer. In addition to fitness facilities and spas, many hotels are offering health and relaxation programs. These can include guided meditation courses and spa treatments to help guests relax and rejuvenate during their stay.

Technological Innovation and Travel Practices

Technological innovation is one of the main hospitality trends in 2023 and is influencing all stages of travel, from check-in to check-out, especially for summer stays. 2023 has seen an increase in the use of contactless services such as online check-in and digital keys. These services enhance guest convenience and reduce physical contact, creating a safer and more convenient experience.

Contactless Check-in and More Digital Services: Moving Towards a Contactless Experience

Summer 2023 marks a step forward in the contactless experience. Digital services are becoming the norm, from online check-in to managing reservations through mobile apps. These solutions offer a convenient way for guests to interact with the hotel without having to relate to the staff or having to wait for reception times.

Flexibility and Adaptation. Booking Policies In Light Of Travellers’ Needs

Adaptability is key in 2023 and even more so in the high season, with hotels offering more flexible booking policies. This gives travelers the confidence that they can change or cancel bookings as needed, reflecting the changing nature of travel plans.

Authentic Experiences and New Travel Trends

Authentic experiences are becoming increasingly important for travelers seeking cultural and local adventures. This trend is epitomized by experiential travel, which offers travelers the chance to immerse themselves in the culture and traditions of the place they visit.

Experiential Travel. Interest in Cultural and Gastronomic Experiences

Experiential travel has been gaining momentum this summer. Travelers are increasingly seeking experiences that go beyond just a hotel stay. These can include food tours, local cooking classes, attending cultural events and much more. Hotels are responding by offering packages and services that allow travelers to immerse themselves in the local culture.

Creating Lasting Memories. How Hotels Are Responding to New Travel Trends

Hotels are adapting their offers to respond to new travel trends. From partnering with local purveyors for authentic experiences to creating packages that promote wellness and exploration, hotels are seeking to create lasting memories for their guests.

Conclusions

Bottom line, 2023 is bringing a number of trends that are redefining the hotel industry. From innovative use of technology to promoting sustainability and personalizing experiences, hotels are adapting their offerings to meet the ever-changing needs of modern travellers. These trends not only improve customer experience, but also contribute to a more innovative, sustainable and customer-centric industry.